Exhibiting as we did at the Spring Fair last week, it was refreshing to see just how much thought and innovation is going into the development of eco-friendly alternatives to replace traditional products made from plastics and other damaging materials.
With eco-friendly alternatives popping up for everything from bin liners to nappies and drinking straws, the penny seems to be dropping that just because “we have always done it that way”, does not make it right.
This got us thinking about how the eco-friendly market has changed over the years, and some of the perceptions that have surrounded it.
I can’t afford to buy eco-friendly – it costs more.
That’s increasingly a bit of a myth.
It’s also refreshing to see that some previous reasons for not buying eco-friendly are gradually dissipating. As recently as 2010 there were articles claiming that it cost up to 50% more to buy like-for-like products as green alternatives.
Back then according to The Telegraph, although there was a increase in awareness of environmental issues and the ways in which impacts could be lessened on a household level by buying eco-friendly alternatives, the green market in 2010 remained relatively small at around 2.3% of the UK’s total retail sales that year.
How about in 2018?
With the market having grown from around £8 billion in 2010 to an estimated £20 billion today, the trend is clear – especially when considering that the market grew from £1.5 billion in 2000 up to £8 billion in 2010.
Increasing consumer awareness from productions such as BBC Blue Planet 2 have helped to transition themes such as plastic waste from being background noise among the many other campaigns to front and centre when making consumer decisions.
Cost-wise to the consumer, things are changing too. Back in 2010 even, Green premiums remained highest on health and beauty (220%), household products (76%) and electricals (45%) when compared to the price of standard goods according to The Telegraph article.
Now, not only has the cost evened out (and for many products become cost-neutral), there are a range of other ways for households to cut down on their plastic waste.
The Metro for example is serialising ways to reduce plastic waste at home, starting with reducing food waste and associated packaging.
And price-focused stores such as Home Bargains and B&M carry increasing eco-friendly ranges of their own, including our stand neighbours at the Spring Fair – Eco Bag.
Things are changing for the better, and gone are the days when eco-friendly products were an expensive luxury.
How do Fuji EnviroMAX help?
Our products are designed with these exact themes in mind- maximum power for our customers, with minimal impact on the earth. Price-wise, you’ll find us equal or cheaper in price than like-for-like competitors, and everything from the batteries to the packaging is designed with the earth in mind:
- Our batteries are designed to be fully environmentally friendly
- Our batteries contain no harmful mercury, lead, PVC or cadmium
- PET is used in the battery jacket and packaging – meaning no harmful plastics to linger in the environment
- Batteries are landfill-safe and break down naturally
- Durable sealing agent to prevent leakage
- Our batteries and packaging use over 95% recycled paper & plastics
You can read more about our environmental credentials via this link.